Fashion companies have been embracing diversity in these unsettling time, and Cartier is playing its part. The French luxury company has launched a campaign for its Pasha de Cartier watch, which stars five personalities from different backgrounds. The photo shoot include Academy Award winner Rami Malek, actress Maisie Williams, and musicians Troye Sivan, Jackson Wang, and Willow Smith. The shoot was done by Craig McDean, which feature all five stars in a studio. There are also videos and Instagram posts of the group.