Balmain has changed its summertime couture presentation. Rather than a video or a traditional look book, the creative director is bringing his Balmain Army to a barge on the Seine River in the heart of Paris on July 5.
Olivier Rousteing wrote in a press release detailing the logistics of Balmain’s Seine cruise. The event, which will feature live models and performers, will be closed to the public but visible from the banks of the river.
If you are in Paris check it out at 7:30 pm tomorrow.